Marketing

Marketing

Site: Beachwood High School
COLLEGE CREDITS - Tech Prep
One-year Senior program: grade 12

Marketing is a college-preparatory course for students interested in studying business, marketing or a related field in college. Marketing provides a hands-on experience for our students in a fun, real-world environment. Students will develop marketing skills outside of the classroom and interact with individuals in the business world by developing and operating their own company. Students will participate in the Junior Achievement Company program.

Instructor:
 
Mr. Greg Perry
 
 
  • Education: The Ohio State University-BA; Marygrove College, Michigan -Masters in Teaching.
  • Work Experience: Owner, Re-Design–Residential and Commercial Design Company; Marketing Teacher (25 yrs); Director of Development, Senior Premier Concierge.
  • Awards: Junior Achievement National Teacher of the Year, Akron Area Junior Achievement Hall of Fame, Heart of Green Local Hero Award, Hearst Publications New York City, North America Junior Achievement Company of the Year, Fed Ex National Access Award, Greater Cleveland Junior Achievement Company of the Year, Inside Business - “One To Watch”; Recipient, Cuyahoga Falls Teacher of the Year, Martha Holden Jennings Teacher Delegate-National Foundation for Teaching Entrepreneurship – Yale University, National Entrepreneurship Consortium Scholarship Winner, Business and Marketing Standards Committee–ODE and OMEA, Ford Pas GrantRecipient; Junior Achievement Fellows Program, McGraw Hill–Marketing Industry Review Panel, National School Board Association, Ohio School Board Association, Green Building Certification Institute Board Member for Green Classroom Professional Certificate.
  • Hobbies: Sailing, working, travel.

Additional Information

Credits: 3 credits (4 Courses/yr-.75 credit each)


PROGRAM CONTENT
The student will gain exposure to:

  • Advertising
  • Management
  • Business Administration
  • Merchandising
  • Business. Communications
  • Product Design
  • Promotions
  • Computer Technology
  • Public Relations
  • Consulting
  • Purchasing
  • Consumer Behavior
  • Research
  • Direct Marketing
  • Retail Management
  • Entrepreneurship
  • Sales
  • Virtual Business Simulations
  • Ethics
  • Global Marketing 
COURSES:
         •   Business Foundations
         •   Marketing Principles
         •   Marketing Applications
         •   Integrated Marketing Communications
 
POST SECONDARY ARTICULATION
         •    Lakeland Community College-up to 12 credits
         •    University of Akron-up to 12 credits
         •    Kent State University-up to 6 credits
 
CAREER OPPORTUNITIES
  • Account Manager
  • International Business
  • Advertising Executive
  • Logistics Manager
  • Banking
  • Marketing Director
  • Consumer Psychology
  • Marketing Research
  • Consultant
  • Media Planning
  • Contract Negotiations
  • Merchandising
  • Copy Writer
  • Public Relations
  • Direct Marketing
  • Promotions
  • E-Business
  • Product Design
  • Entrepreneurship
  • Purchasing Agent
  • Fashion Coordinator
  • Retail Sales
  • Finance Director
  • Sales Management
  • Visual Merchandising
  • Industrial Sales
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