Site: Beachwood High School
COLLEGE TECH PREP
One-year Senior program
Marketing Technology is a college-preparatory course intended for students desiring to study business, marketing or a related field in college or start a business after graduation. Students will explore business topics through class instruction, design individual and group research projects, develop interpersonal communication and leadership skills, and create effective persuasive presentations. The utilization of college textbooks and individual laptops will facilitate the learning of marketing and management principles. The marketing program will foster the entrepreneurial spirit through students developing and operating their own company. A cooperative learning experience, in which students are evaluated and earn high school credit, will provide an opportunity for students to connect their classroom and career-field experiences.
Students participate in DECA and/or Junior Achievement. Both national organizations encourage students to develop marketing skills outside of the classroom and to collaborate with other students across the country. Activities include volunteering, fundraising and business competitions which offer advancement to the state and national level.